Case Studies
/Accomplishment
The results
Through their course sharing platform, Acadeum helps academic institutions of all kinds to partner with like-minded schools to support student progress, promote curricular innovation, reduce administrative bottlenecks, and create new sources of revenue. Hundreds of colleges and universities use Acadeum’s course-sharing platform to meet student needs and enhance curricular strategies.
Workhorse Marketing helped Acadeum transform from an antiquated and underperforming website to their new enterprise website which serves as a robust education and conversion tool.
13.2%
Increase in Pageviews
5.4%
Improved Bounce Rate
96
Performance Score Maintained
/Solution
What we did
- Web Strategy
- Website Design and Development
- API Integration
- CRM Integration
- SEO
- Hosting & Security
Workhorse Marketing’s first step was to work with the Acadeum team to understand the essence of their brand, its history and business goals. Through stakeholder interviews, research, market analysis and a competitive review, we gained a thorough understanding of the full Acadeum business landscape. This information was parlayed into a website strategy that defined user flows, and approach to user experience, conversion goals, sitemap strategy, content strategy and many other important factors.
Our design team then stepped in to produce visual designs for all key pages while the development services team continued working toward content development or migration. It is always critical to build a migration strategy when moving to a new website so-as to not interrupt any backlinks, your SEO integrity or your ongoing marketing activities. As designs began to reach approval, our development team began the final stages of coding, QA, testing and finally, launch.
