Case Studies
/Accomplishment
The results
After 45 years, Capitol Services remains committed to providing personal and accommodating customer service to corporate and legal professionals. Workhorse Marketing was hired to help modernize a legacy brand into a suite of thoughtful marketing materials that will visually and verbally represent Capitol Services for their next chapter of growth.
1
Legacy Brand Evolved
17
Integrated Marketing Assets Produced
400
Page Enterprise Website
/Solution
What we did
Workhorse Marketing deployed our proven 5-step Brand Strategy Process. The process includes the steps of 1. Brand Discovery, 2. Surveys, 3. Market and Competitive Research, 4. Audience Identification and Journey Mapping and 5. Brand Alignment, Positioning and Sample Creative. The end results have been transformational for Capitol Services. The new brand identity, messaging and positioning continues to help them position their services to all audiences with powerful clarity and persuasion.
Logo Evolution
Logo Color Palette
