Case Studies
/Accomplishment
The results
Costa Vida serves hundreds of thousands of guests with its Fresh Mexican Cuisine across more than 100 US based locations. Inspired by the beautiful Mexican Coast and the lifestyle of to eat inspired is to live inspired, Costa Vida customers experience this passion through daily, made-from-scratch cuisine that just tastes better.
Leveraging our team’s deep expertise in website development along with our great partners Unfettered (strategy) and The Graphic Standard (design), we have produced a new website for Costa Vida that not only captures the essence of their brand and cuisine, but technically powers a local presence for each individual restaurant, serving customers digitally while saving operators time and money.
100+
Locations Supported
3m+
Annual Website Visits
14.8m
Annual eCommerce Revenue
/Solution
What we did
- WordPress Development
- Localization Integration Through Yext, WordPress and Yoast
- Secure & Fast Hosting
- Website Maintenance and Health
- Search Engine Optimization
The new website includes a flavor packed UX, powered by creative development techniques to delight customers, extentuate the brand and drive action to store visits, skip the line features, rewards sign-ups, gift cards or online orders.
Of particular interest, the locations section uses a tight integration between the Yext API, WordPress, and the Yoast Local SEO plugin.
Yext serves as the source-of-truth for all of their location data and is pushed automatically to the website as it’s updated in real time. This means that as hours or other NAP data changes, Costa Vida only needs to update it in one place. Even new locations will be pushed programmatically to the website when they are added to Yext. The website is built to handle locations that have not opened yet, or are temporarily closed, as well.
Then, on the website, we use Yoast Local to generate rich local business, breadcrumb, and Item list schemas. This creates an extraordinarily crawlable, machine-readable, location archive and detail pages. Title tag and meta descriptions are also automated, but can be overridden based on individual location circumstances to improve local SEO.
Combined, this means that the locations are very easy to use for both users (administrators and customers) as well as search engines.
