Case Studies
Background and challenge
Mountain Capital Partners manages and operates some of the top ski resorts and outdoor recreational properties in the world with a growing portfolio of 15 prominent ski areas and recreational destinations across the southwestern United States and South America.
Website properties for the resorts play a critical role in sales, operations and customer service. Mountain Capital Partners sought a solution to create and scale a modern web platform that offered each resort a seamless, intuitive, and engaging online experience that would cater to both seasoned skiers and newcomers as well as attract more guests for year-around activities. They needed a robust platform that could handle high traffic volumes, integrate various user needs, and provide seamless administrative controls.
10+
Locations Served
1.9M
Annual Website Visits
$30M+
Estimated Annual Online Revenue
/Solution
Solution and implementation
UX Strategy and UI Design
In support of our partner, Origin, the project was approached with a strong user strategy, prioritizing an in-depth understanding of the diverse needs of Mountain Capital Partners guests and overall marketing strategy. Extensive user research helped map out comprehensive customer pathways, ensuring that the websites provided an effortless user journey. The UI strategy focused on a clean, intuitive design that highlighted essential information such as trail maps, weather conditions, and booking options.
Custom Development and Integrations
To build a high-ly functional conversion, customer service, and information source tool,Workhorse integrated multiple data sources, including real-time weather updates, ERP systems for seamless operations, ticketing systems for easy purchase and management, and lodging data for convenient booking. Additionally, the platforms featured complex marketing and administration functions to support targeted campaigns and efficient site management.
Security, Accessibility and Performance
To maintain high performance, Workhorse employed advanced web development techniques, including responsive design, data privacy techniques, caching strategies, optimized load times, accessibility standards, and technical search engine optimization ensuring that the websites remained fast and reliable during peak seasons.
Multi-Resort Platform
Given their expanding portfolio of resorts, Mountain Capital Partners wanted a way to quickly build new resort websites that benefit from the research, features, and tools developed; yet keep the unique resort identities and give the independent resort marketing teams powerful tools. Workhorse built a custom, flexible multi-site template that could be deployed to new resorts quickly, while allowing for substantial customization within the platform.
/Accomplishment
Results and impact
Enhanced User Experience
The new web platform developed by Workhorse for Mountain Capital Partners significantly improved the online user experience for their customers. The ease of use and accessibility features, such as clear navigation and support for assistive technologies, makes the websites welcoming to all users. While the integration of weather, ERP, ticket, and lodging data provides users with comprehensive and up-to-date information, enhancing their planning and overall experience.
Overall, the collaboration with Workhorse has enabled Mountain Capital Partners to strengthen their digital presence and drive growth across their resorts.
Efficient Scalability to other Locations
The platform’s scalability allows it to handle increased traffic without compromising performance, ensuring a smooth experience during high-demand periods. The advanced marketing and administration features empower the internal Mountain Capital Partners team to efficiently manage their digital assets and execute targeted marketing campaigns.
Increased Bookings
Performance metrics showed a marked increase in user engagement, with higher conversion rates for bookings and season passes.
Ongoing Support
After more than 10 years, Workhorse continues to help maintain and evolve website properties for Mountain Capital Partners.
/Solution
What we did
- WordPress Development
- Custom Application Development
- API Integrations
- SEO Optimization
- Ongoing Website Maintenance and Health
- Fast and Secure Hosting
Leveraging knowledge built during our long-standing relationship along with researching new strategies and tactics, we worked with MCP to develop a branding, marketing and advertising approach that engaged more customers and increased their level of engagement.