Case Studies
/Accomplishment
The results
Tilson Homes was founded in 1932 and have grown to operate as the largest rural homebuilder in Texas. At a momentous time in their history, Tilson recognized the opportunity to evolve their brand to represent the company’s current stature, state of operation and capabilities. With decades of mileage on their existing brand identity, Tilson selected Workhorse Marketing to build a new brand foundation. With care for historic significance, Workhorse achieved a new brand evolution including a new logo, marketing assets, company signage, truck wraps, construction signs, advertising assets and much more.
1
New Comprehensive Brand Strategy
37
New Marketing Assets Created
Millions
of Campaign Advertising Spend
/Solution
What we did
- Brand Strategy
- Marketing Strategy
- Brand Identity Development
- Brand Messaging and Positioning
- Logo Design
- New Brand Standards
- Digitized and Print Sales Collateral
- Digital Advertising Campaigns
- Truck Wraps
- Corporate Signage
- Corporate Swag
- Testimonial Video Production
- Authenticity Video Series Production
- Website Design
- Media Management
Workhorse Marketing deployed our proven 5-step Brand Strategy Process. The process includes the steps of 1. Brand Discovery, 2. Surveys, 3. Market and Competitive Research, 4. Audience Identification and Journey Mapping and 5. Brand Alignment, Positioning and Sample Creative. The end results have been transformation for Tilson Homes. The new brand identity, messaging and positioning continues to help Tilson Home position their services to all audiences with powerful clarity and persuasion.
Evolution
Development
Color Palette System
Angle Design Elements
