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The Importance of Video Marketing

by Amber Tayama
3 min read

As marketing tools, videos allow you to accomplish several things in less than a minute’s time. You’re able to offer a personal message as well as give consumers everything they need to make a final decision on whether or not to purchase your product or service. A high-quality video adds depth and realistic insight to an otherwise average ad. Instead of just seeing your ad, they can also hear it and follow along with your content. With video production, you’re able to provide your potential customer with an inside view of your company and what you bring to the table.

Convenient and Effective

It’s a proven fact that videos are more effective than a simple ad that contains content and an image. The Digital Marketing Institute states that more than 97% of marketers state that using videos gives a better understanding of the products or services they offer. Videos are easy to watch and actually provide valuable information that can only be gained by viewing a product in action. Instead of simply selling a product, videos are able to educate the user and allow them to witness the benefits of a product or service firsthand.

Help Maximize SEO

Videos are also quite effective at maximizing the potential of SEO. It is believed that by 2021, over 80% of all marketing campaigns will contain videos. To give you an example of how powerful video content is, YouTube is the second largest search engine on the internet. Users prefer to see video content. The key, however, is creating videos that use the right keywords throughout and topping it off with a title and meta description that will tie everything together in one neat little package. Because videos often contain more information, they are considered to be more valuable in terms of the message they send. This alone makes them more cost-effective than many other types of advertising tools.

Adaptive Technology

The number of mobile phone users watching video content has increased throughout the years due to advancements in technology and the speed of communication carriers. Across the globe there is a 6% increase yearly of users watching video on their smartphones. 2.72 billion people around the world will watch video on their mobile phones in 2023.

Stay Ahead of Competitors

Videos are a great way to introduce a new product to your audience. They allow you to reach the “mobile” generation in a way that utilizes all of the latest technology. In today’s fast-paced world, much of the research being performed when looking for a product takes place on a mobile device. Videos are easily formatted to the smaller screens of cell phones and tablets, allowing you to stay ahead of your competitors. With so many businesses relying on video as a crucial part of their marketing, it’s quickly becoming one of the most beneficial industry tools in use today.

At Workhorse Marketing, you can talk with an experienced marketing consultant who can give your business a boost by using rich content through a video experience. By implementing Workhorse’s video marketing tools and team, we can give your business the competitive edge to succeed in a world where average doesn’t cut it. With the right video marketing campaign, your business will rise above the rest. Schedule a consultation with us today.

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