Case Studies
/Accomplishment
The results
The new megasite transforms the online experience by creating a cohesive brand presence and providing a seamless user journey. Visitors can now discover conferences across the country, explore centralized resources, and engage with additional offerings such as newsletters and podcasts, all from one location.
The platform also streamlines operations for CFW’s internal team by reducing the maintenance of five outdated, inconsistent websites down to one scalable, easy-to-manage site. With a modernized design, improved functionality, strong SEO foundations, and adherence to high accessibility standards, the megasite positions CFW for long-term growth and continued success in serving its community.
/Solution
What we did
- Website Redesign
- Thorough Content Audit and Analysis
- Complex Data Migration
- WordPress Development
- Secure & Fast Hosting
The Megasite Project included weekly collaboration between Workhorse and CFW throughout the entirety of the project. The process began with a detailed roadmap of the project, followed by a comprehensive content audit to evaluate material from each of the five original sites, ensuring that only relevant, high-value content carried over to the new site.
Design concepts developed by CFW’s branding agency were carefully adapted by Workhorse for the web to create a streamlined, professional user experience. Multiple iterations were refined for the homepage, regional event pages, and a new resource hub, which centralizes blog posts and podcasts organized under three content pillars—Leadership, Career, and Well-Being—making it easy for users to browse and filter according to their interests.
Several new features were introduced to enhance usability. A mega menu highlights key pages and promotes fresh content, while state-specific event pages now include secondary navigation for easier browsing. SEO best practices were implemented throughout to ensure that users can easily discover CFW’s content through search engines. The final site delivers a modernized look, meets rigorous accessibility standards, and provides an intuitive experience that supports both users and CFW’s mission.
