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The Modern Marketing Director

by Grant Chambers
3 min read
Modern Marketing Director

Demands on today’s marketing leaders have never been so challenging, or exciting. Historically speaking, the role of marketing has never been so fragmented. As a marketing leader, you’re constantly juggling a long list of strategies, channels and tactics, along with having the difficult job of determining which of those opportunities actually provide a good ROI (return on investment) and ROE (return on effort).

Does this list look familiar?

  • Marketing strategy and tactical plan
  • Brand identity and position (internal and external)
  • Target audience and persona development
  • Copywriting
  • A kickass, lead-generating website
  • Inbound / Outbound strategy
  • Social media management
  • Content marketing (there it is again!)
  • Graphic design
  • CRM integration
  • Conversion tracking
  • PR (We could really use some of that)
  • Advertising
  • Online reputation (yep, it’s there and it matters)
  • Analytics

And the list of important marketing activities goes on… In order to achieve your marketing and branding results, modern marketing demands that you accomplish all of the above, at a high level, all in sync with the overall objectives and goals of your organization.

Are You a Jack-of-All-Trades?

If you already know the ins and outs of all of the above, then you are a unicorn in the marketing world. It is rare to find someone who understands each element, and even more rare to find someone truly talented at pulling it all together and not getting stuck in the box. Even if you are a jack-of-all-trades, we don’t really have to go out on a limb to guess that you don’t have the time you would need to execute all of these elements at a top level and stay on top of the newest marketing trends that are constantly evolving. Plus, you need to be focused on your top-level goals and worrying about the minor details will keep you from doing what you really do best.

What Can You Do About It?

You are pressured for a great ROI and ROE with an ever-growing list of things that you need to get done for the company. It’s not easy. There is no real shortcut.

This is the part where we’re supposed to turn this message into a “listicle,” giving you 5 or 10 over-simplified things that you can do in order to conqueror all of your marketing challenges. We could tell you to try exercising while working with a treadmill desk to save time and use your boss’s niece to draw a new logo to save money. But, are those suggestions really going to save you time and money while producing a great result?

While Workhorse Marketing has published some good information and resources, there is no quick fix for a marketing strategy. We’re not going to pretend like a list is going to help you and your brand create a fundamentally strong marketing and advertising foundation. It’s work, and it takes a team of focused experts to do a really spectacular job.

In fact, we’re not going to beat around the bush at all. We’ve built our team and processes to help marketing professionals just like you and we believe that we are your best solution.

The Whole Team is Here to Help

You don’t have to be a unicorn. You can count on our team. Our professionals will help you with every aspect of your branding, marketing and digital efforts to cover as much (or as little) as you want covered.

Workhorse Marketing exists to make your life easier by helping you accomplish smart and efficient marketing every day. Whether you need us to help drive the vision or focus on execution, our growing team of 21 marketing strategists, designers, SEO specialists, social media managers, web developers, copywriters and other experts are here to help. And, we’ll help you see the ROI and ROE with analytics that show just what kind of value you are getting.

No more fantastical illusions or heroic efforts. Just good sense marketing backed by a proven team.

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